Sharon D. Cuppett, Managing Director
Sharon D. Cuppett has over twenty years of experience in
public relations and marketing for technology
Cuppett specializes in understanding marketing and public
relations in the shifting “online /Internet“ arena.
Her areas of expertise include marketing strategies, product and service
launches, establishing a brand position and increasing market share in existing
or emerging markets.
As a launch specialist, she has successfully launched over 100 products and
services in the technology, telecom and Internet arenas. Cuppett has worked
with all sizes of firms from start-ups to large companies. Most recently, as the
Vice-President of Marketing, (Outsourced to AquaPR ) , she positioned a cell
phone signal booster company and its products and created a category. For her
work with the company, Cuppett was named “2008 – Corporate Marketer of the
Year” by the Atlanta Chapter of American Marketing Association.
Prior to AquaPR , Cuppett was senior vice president at Manning, Selvage & Lee,
where she lead the technology marketing group for the Atlanta office and
assisted in strategic planning for global technology accounts.
Deanna Anderson, APR,
Vice President of Client Services
Deanna Anderson’s experience is a unique mix of
consumer technology, brand development and
entertainment marketing. With several award winning
campaigns to her credit, she understands how to build and
execute world class strategy communication programs
through strategic planning, development and execution.
She has led the team in the positioning of Wi-Ex as the leader in cell phone
signal boosters resulting in coverage in The New York Times, CNET, The Walt
Street Journal, The Atlanta Journal Constitution as well as other major agenda-
setting national and consumer electronics media. In addition, under her direction
the social media team has been recognized by PRSA's Phoenix Awards for its
work with Mommy bloggers.
Anderson has worked closely with Operation Boot Camp North America in
promoting its franchise system. The Atlanta regional PR program has resulted in
coverage on FOX 5 Road Warrior multiple times, Better Mornings on CBS
Atlanta, The Atlanta Journal Constitution, Points North Magazine and WSB's Get
Her experience also includes serving as a senior member of Manning, Selvage
and Lee’s consumer practice including steering the planning process, media
strategy, budget accountability and managing execution of her clients’
Roni Pridemore, Director of Media Relations
Veronica “Roni” Pridemore has a career of building
successful relationships in a variety of businesses. As
Director of Media Relations at AquaPR, she creates media
campaigns and manages media relationships.
Her areas of expertise include: consumer technology, small
business, women and moms, DIY, electronic home design, telecommunications,
and corporate and consumer branding. Using social media such as Twitter,
Facebook, LinkedIn and blogging, she has a track record of exploring industry
trends and creating and implementing successful integrated campaigns. Her
work with Mommy Bloggers won PRSA’s Phoenix Award.
She provides content for distribution via social media, web or media wires, in
addition to responding to requests for information and reviews from the media.
Some of her top placements include, Popular Mechanics, CNET, Engadget,
InformationWeek, Miami Herald, Boston Globe, San Francisco Chronicle and
Fox News (local and syndicated). Roni has also managed several successful
Satellite Media Tours including spokespeople, such as, Christopher Knight,
Sean McEwen, Gadget Grrl and a former Style Network correspondent.
© AquaPR LLC: An Atlanta Marketing and Public Relations Consulting Firm